ATI Powers World’s First High-Definition Digital Media Player

(Auszug aus der Pressemitteilung)

Markham, Ontario/ Munich, Germany – November 3, 2003 – ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT) announced today that its XILLEON(tm) 225 chip powers the world’s first high-definition digital media player. Introduced just last month and now in North American consumer electronic stores, the Roku HD1000 connects to any HDTV and provides a high-resolution canvas for digital media such as photos, art, music and dynamic media applications.


XILLEON’s architecture is responsible for powering many of the 480i, 480p, 720p and 1080i true high-definition features of the Roku HD1000 including LiveArt, which brings motion to art. Through high-definition MPEG2 video, LiveArt motifs such as a field of vibrant orange poppies blowing in the wind, or a rippling deep blue mountain lake, can turn any HDTV into a window to the world. Additional LiveArt such as the Roku Aquarium takes advantage of XILLEON’s real-time high-definition MPEG decoder.

„Thanks to the power of the XILLEON chip, the Roku HD1000 can also easily access digital photo files from a computer or directly from a digital camera’s memory card, providing the ability to show custom slide shows on a TV,“ said Daniel Eiref, Director of DTV Marketing and Business Development, ATI Technologies Inc. „XILLEON’s video and graphic format conversion scaler for real-time digital images allows consumers to use the Roku HD1000 to scale and pan through their digital photos.“

„ATI’s XILLEON 225 provided Roku with a range of capabilities that have helped us offer new ways to access great content – from favorite art images to personal photos – and deliver that content to their TV,“ said Roku chief technology officer Don Woodward. „ATI is definitely leading the way in supplying the consumer electronics industry with a high-definition chip that does it all.“

XILLEON 225 integrates into a single chip all the processing, graphics, video, audio, and I/O (input and output) capabilities needed in the Roku HD1000. Included in the XILLEON 225 is a 300MHz MIPS® CPU (central processing unit), dual-HD (high definition) capable MPEG decoder, audio decoder, dual display engine, conditional access, transport demultiplexers, PCI (Peripheral Component Interconnect), USB (universal serial bus), and hard disk drive interfaces.

Roku HD1000
The Roku HD1000 is priced at USD $499.99. Roku Art Packs are priced from USD $39.99 – $69.99. The Roku HD1000 and Roku Art Packs can be ordered at Additionally the Roku HD1000 and Roku Art Packs can be found on and in consumer electronics stores nationwide including Good Guys, Magnolia Audio Video and Tweeter Home Entertainment Group locations such as all Tweeter, HiFi Buys, Sound Advice, Showcase Home Entertainment and Hillcrest High Fidelity.

About Roku
Roku is a privately held company located in Palo Alto, Calif., and founded by Anthony Wood, the inventor of the personal video recorder (PVR). Roku designs ultra-sleek digital media products that maximize the home entertainment experience. The Roku(tm) HD1000 is the world’s first high-definition digital media player and delivers stunning photos, LiveArt, music and dynamic media applications to any HDTV. Based on an open platform, Roku’s digital media products create new opportunities for developers to broaden the ways consumers enjoy home entertainment.