AMD Imageon M180 Media Processor Powers Stunning Multimedia in the New LG KC550 5 Megapixel Mobile Phone

(Auszug aus der Pressemitteilung)

SUNNYVALE, CALIF. — Sept. 9, 2008 – AMD (NYSE: AMD) today

announced that the AMD Imageon™ M180 media processor is powering the
ultra-fast, high-resolution image processing, DVD-quality video and highdefinition
audio features in the new LG KC550 mobile phone. AMD’s
innovative processor technology helps enable LG to deliver the latest
multimedia features that consumers demand.

The LG KC550 phone features such multimedia functions as a 5 Mpixel
camera with an advanced image stabilizer, MP3 music player, high-resolution
video recorder and DVD-quality video player, all of which are driven by the
processing power of the AMD Imageon M180 media processor. To further
enhance the user experience, AMD technology enables autorotation of
images on the 2.4 inch display of this new lightweight GSM phone, allowing
users to easily switch between portrait and landscape views.

“Our new LG KC550 mobile phone provides consumers with an
outstanding multimedia experience. We believe its advanced MP3, DVDquality
video, screen autorotation and rich imaging capabilities will delight
users,” said Dr. Woo Young Kwak, head of the R&D Center for LG Electronics
Mobile Communications Company.

“Today’s consumers expect the most advanced multimedia on their
mobile devices, and we work closely with leading OEMs like LG to help them
deliver a compelling visual experience quickly and competitively,” said Adrian
Hartog, senior vice president and general manager of AMD’s Consumer
Electronics Group. “The new LG KC550 embodies a sophisticated blend of
style and performance, offering the kind of interactive, cutting-edge user
experience that consumers crave. We believe the new LG KC550 will be as
popular as the other great LG mobile phones on the market.”

The LG KC550 is packed with features not typically found on mobile
phones in its price range, such as the 5 Mpixel camera. With a Schneider-
Kreuznach lens with auto focus, an image stabilizer and video capture
resolution up to 720×480 pixels at 30 frames per second, the LG KC550 has
been touted as one of the best phones on the market for video recording.i
This new LG GSM mobile phone is currently available in Europe.

About AMD Imageon Media Processors
With the acquisition of ATI Technologies in 2006, AMD is a leading
supplier of discrete media processors and graphics IP to the handheld
market, having shipped more than 250 million AMD Imageon media
processors during the product lifetime. AMD Imageon media processors
support a variety of multimedia functions, including mobile TV, video,
photography, Internet access, Adobe Flash® content, video telephony, music
and 3D graphics processing.