Samsung’s New High-Performance Wireless USB SOC Solution Brings Short-Range Wireless Communications to CE products

(Auszug aus der Pressemitteilung)

Seoul, Korea, Feb. 11, 2009 – Samsung Electronics Co., Ltd., a worldwide

leader in advanced semiconductor technology, today announced a new wireless
universal serial bus (W-USB) System-On-Chip (SoC) designed specifically for
the upcoming ultra-wideband (UWB) market. The latest in a growing portfolio
of mobile technology solutions, Samsung’s new W-USB SoC combines the
convenience of wireless connectivity, the security level of wired USB, and
the high speed performance of UWB to instantly transfer mass storage data
such as digital photos, movie videos or MP3 music files between electronic
devices. For example, the new W-USB SoC can download a 700MB movie in
approximately one minute.

Samsung’s suite of advanced products for portable consumer applications
will be on display at the Mobile World Congress 2008 in Hall 1, Booth #D33
of the Fira de Barcelona, Montjuic.
„Connected consumer electronic products are the next step in enabling
anytime, anywhere access to information and services,“ said Dr. Yiwan Wong,
vice president, System LSI Division, Samsung Electronics. „One of the keys
to wireless connectivity is W-USB technology. While W-USB technology is
just beginning to ramp up, its application will soon increase with the
consumer electronic and mobile phone markets demand for wireless
connectivity technology and UWB’s fast download speeds.“

This high-performance chip is expected to be applied to digital cameras and
mobile phones and gradually expand to other peripheral electronic devices
such as wireless printers, beam projectors, wireless hard disks, wireless
displays, and wireless speakers. For example, without any cable connection,
consumers can directly send photos from their digital cameras to their PC
or view them instantly on their TV. Consumers can directly connect their
MP3 players to high-quality surround speakers and listen to their favorite
music. Also, multi-media data can be shared among mobile phones through a
peer-to-peer network without a host computer.

Using advanced CMOS process technology and 3.1~10.6 GHz-band UWB
technology, Samsung’s new W-USB SoC is a single chip solution which
features a built-in ARM core, a UWB physical layer, and a memory
controller. It also provides an SD card, an MMC, a NAND flash memory, and a
high-speed USB 2.0 OTG (On-The-Go) interface without additional logic

With the industry’s first built-in embedded memory controller and adoption
of Samsung’s proprietary data storage technology, Samsung’s W-USB SoC
offers a high throughput, performing at the speed of 480Mbps (megabytes per
second). When considering a conventional payload overhead, the average
effective data download speed of existing chipsets is around 50Mbps while
Samsung’s W-USB SoC can reach up to 120Mbps.

Samsung’s new W-USB SoC utilizes security measures which are seamless with
features such as a 128 bit AES (Advanced Encryption Standard) encryption
algorithm and a static signal that makes hacking through wiretapping and
signal tracing difficult.

This new SoC maintains a low power consumption of less than 300mW
(milliwatt), making it an ideal product for portable electronic devices
like mobile phones and digital cameras.
According to the market research analysis firm In-Stat, worldwide W- USB is
expected to reach US$22 million this year and increase to US$390 million in
2012, at an annual compound growth rate of over 200 percent.

Samsung’s W-USB SoC is currently sampling and will be in mass production
starting in Q2, 2009.