Return to Blomkest in Discounty’s Free ‚People or Profit?‘ Expansion Out Now On Steam

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PQube and Crinkle Cut Games today revealed a major free update for their charming and quirky supermarket life sim Discounty, the People or Profit? Expansion. Available to download now on PC (via Steam®), with a release on PlayStation® 5, Xbox Series X|S and Nintendo Switch™ in July, players are invited to return to Blomkest to experience a gripping new chapter and exciting new gameplay features. A new trailer revealed at Wholesome Direct 2026 offers a first look at the feature-packed Expansion!

The People or Profit? Expansion takes place directly after the original ending of Discounty. In the brand-new chapter, Aunt Tellar finally puts players in charge, leaving them responsible for deciding the fate of Discounty… and Blomkest. Depending on the decisions players make through the branching final questline, and the people they decide to align with, they will see one of three new endings to the game.

Throughout the chapter, players will cross paths with three eccentric new characters; Gaspard, Tammy’s disgraced brother who dreams of running a hydroponic farm; Angeel, a bougie city girl opening a branch of the luxury grocery store Muimerp; and Casey, a “troubled” teen attempting to sell players „legitimate“ goods from the trunk of their car.

Alongside a new quest line, the People or Profit? Expansion also introduces:

• Town Restoration: Take on renovations big and small to restore Blomkest to its former glory! Help Solruna get back her old shop, reopen the long-neglected John Key museum, pry open the mysterious old shed…or erect Discounty billboards all over town.
• Shop Gadgets: Players can discover Jürgen’s old workshop to create advanced gadgets that bring their shop into the modern age. From a self-checkout register to an online order fulfilment system, there are plenty of new options to enhance the store.
• Choose Your Items: Players can now select which items they want to stock in their shop and, with the inclusion of 35 new items, there are plenty of options to choose from.
• Shop Events: Random events will force players to shift their tactics, making no two shop days the same.
• Buy a House: Move out of Aunt Tellar’s old trailer and into a bigger, permanent house.

The latest free update to Discounty also introduces a wealth of smaller features, improvements, quality of life updates and bug fixes, making the return to Blomkest smoother and even more enjoyable.

About Discounty

Manage your own discount supermarket! Get caught up in small-town drama, organise and plan your shop’s layout, and strike lucrative trade deals as you expand your secretive aunt’s business empire. Selling more frozen fries will surely heal this broken community…right?

Key Features

• A Warm-ish Welcome to Blomkest: Your aunt has invited you to manage the local store, ‚Discounty‘, in the run-down harbour town of Blomkest. But beware, not everyone wants you to succeed.
• Build Friendships (or Make Lifelong Enemies): Explore Blomkest after business hours and get to know the townsfolk. Turn them into loyal patrons of Discounty and uncover the town’s hidden secrets.
• Design & Decorate Your Very Own Shop: Create an eye-catching, efficient store by rearranging shelves and products. Design inviting aisles for easy navigation and add decorations to encourage purchases!
• Strike Trade Deals With Locals: Blomkestians don’t take well to newcomers. Gain manufacturers‘ trust, make trade deals, and sell local speciality goods to boost Discounty profits!
• Juggle the Responsibilities of a Shopkeeper: Keep shelves stocked, floors clean, and the storage room organised. Ring up customers shopping promptly to keep them happy! No one likes waiting around…
• Expand Your Supermarket Into An Empire: As profits soar, reinvest and grow! Expand your shop to stock more goods and advertise it around town!
• Personalise Your Shopkeeper: Choose your appearance, handpick your outfit, and pick a name that reflects your unique style. Your ever-wise Aunt will always recognise you, no matter your chosen guise.