ATI’s Avivo Video Converter Gets PC Video onto Your Portable Player – in Record Time

(Auszug aus der Pressemitteilung)

MARKHAM, Ontario/ Munich, Germany – March 9th, 2006 – The Avivo™ Video Converter from ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) dramatically reduces the “wait time” users experience when converting a PC-based video of their favorite show or home movie for play on today’s portable video players. In less than 5 minutes*, the Avivo™ Video Converter can convert 30 minutes of video into a format playable by today’s more popular portable video devices. When compared to alternative solutions, the Avivo Video Converter is more than six times faster**, making it the new standard for high-performance conversion.

The Avivo Video Converter is available today, as a wizard found within Catalyst® Control Centre 6.3, a software package designed to enhance ATI’s Radeon® X1000 series of graphics cards. The Avivo Video Converter simplifies the conversion of digital video from one file format to another and enables even a novice user to quickly and easily convert their videos to play on an industry standard DVD/DivX® player or portable media devices such as the Apple® iPod®, Sony® PSP™, Creative® Zen™ and many others.

“Catalyst demonstrates ATI’s ongoing commitment to our customers to ensure the best experience with ATI products,” said Ben Bar-Haim, Vice President, Software Engineering Division, ATI Technologies. “The addition of the Avivo Video Converter wizard will allow our customers to spend less time converting and more time enjoying their favorite videos — a considerable productivity improvement as portable video players increase in popularity.”

The Avivo Video Converter accepts almost any video file format as a source and outputs in most popular video formats. Users running the wizard simply select the input and then output file format, set the quality level, and choose a file location for their newly converted video files — the Avivo Video Converter does the rest.

Catalyst 6.3, which includes the Avivo Video Converter, will be available for download at www.ati.com beginning today and is supported by ATI’s Radeon X1000 series of graphics cards.

For more information about the Avivo Video Converter, please visit the ATI website.