Maxtor Launches Next Generation OneTouch Drive Worldwide

(Auszug aus der Pressemitteilung)

MILPITAS, Calif., Aug. 26 – Maxtor Corporation

(NYSE: MXO), a worldwide leader in hard disk drives, today announced that the
next evolution of its external storage hard drives branded Maxtor OneTouch(TM)
are now available. Leveraging the successes of the preceding family (Personal
Storage 5000 with the OneTouch feature), Maxtor’s new line of external hard
drives incorporates the award winning OneTouch button, Dantz Retrospect(R)
Express software and introduces a sleek new industrial design. Maxtor
OneTouch is the first push button backup and restore hard drive based solution
in the market today.

“Maxtor simplified external storage for the consumer with OneTouch,”
stated Dave Reinsel, research manager with IDC. “Consumers today need
features like OneTouch backup, that are easy to use and seamless for storing
and protecting their digital world.”

Maxtor OneTouch drives make it easy to store and make backup copies of
personal, business and family files, pictures, music, and digital video clips,
with the sophistication and style demanded of today’s consumer. With
capacities ranging from 120GB to 300GB, Maxtor marries speed, storage, backup,
and ease of use, in one streamlined package that outperforms any external
offering on the market. Whether a home user, graphic artist or business
professional — storing, organizing, expanding or editing, the Maxtor OneTouch
drive can store your most treasured experiences, capture your most precious
moments, and keep them safe.

New Industrial Design
Maxtor introduces a new look and feel to external storage with the next
generation OneTouch. Featuring an anodized aluminum casing with illuminated
OneTouch button, the drive can sit vertically or horizontally, with convenient
plug and play capabilities.

New and Improved OneTouch Backup Button
Besides making instant backup copies of files, and/or automated backup
copies, the OneTouch button can be customized to auto-launch applications. In
essence, you can easily transform your Maxtor OneTouch drive into a digital
photo album, music jukebox or digital video player.

New User Features — Including Desktop Disaster Recovery
In combination with the integrated Dantz Retrospect Express software, the
Maxtor OneTouch drive supports a complete system restore capability (operating
system, drivers, applications, settings and user files) for PCs and Macs back
to the original computer system that the backup copy was made from. So in the
event of a catastrophic event, the OneTouch drive can run a system recovery to
restore the computer’s operating systems, programs and files. The Maxtor
OneTouch drive also features an on/off switch, and automatic power management
or drive “spin down” option to conserve energy.

High Capacity Storage — Up to 300GB
Imagine — with 300GB of storage you could store up to 300,000 high-
resolution digital photos, 75,000 4-minute MP3 tunes, or 462 games.*

Mac-Formatted Version
As part of this new hard drive family, Maxtor is introducing a Mac-
formatted version specifically designed to bring those operating on a Mac, an
easy install experience coupled with the speed and performance Mac drivers
crave. Powered by an Oxford 911 chip, the drive comes pre-formatted HFS+ and
is ready for use right out of the box. The Mac formatted version of Maxtor
OneTouch comes in exclusive packaging and will be stocked in the Apple
sections of computer resellers and available through Mac direct marketers and

“Performance, versatility, value and ease are of highest importance to the
consumer,” said Mike Williams, vice president of product marketing at Maxtor.
“By integrating in one external solution, a backup button, powerful software
technology, and a sleek design, Maxtor delivers what the market demands,”
commented Williams. “Users can maximize their experience and manage their
digital life with simplicity, and have the assurance of knowing their data is
backed up.”

“Having the opportunity to work with Maxtor again on the next generation
of the product was an exciting proposition for us,” said Tony Barbagallo,
vice president of worldwide marketing at Dantz Development Corporation. “The
Maxtor OneTouch drive expands storage options for the consumer and business
professional in a dynamic way — and we are glad to be a part of it.”

The Maxtor OneTouch products are compatible with both Macs and PCs and
come integrated with Dantz Retrospect Express software to easily customize
data backup and restore options.

Availability and Pricing
The Maxtor OneTouch family of products are shipping now and available
through Maxtor’s network of global retailers, as well as the company’s on-line
store, The suggested retail price for the 120GB/7200RPM (USB
2.0) is $199.95, the 200GB/7200RPM (USB 2.0/FireWire combo) is $299.95, the
250GB/7200RPM (USB 2.0/FireWire combo) is $349.95, the 250GB/7200RPM Mac-
formatted version is $349.95 and the 300GB/5400RPM (USB 2.0/FireWire combo) is

* Storage estimates are based on the following assumptions: each game is
650MB, each digital photo is a 1MB compressed file, each MP3 file is
4-minutes long, and one hour of DV video is 13GB. A gigabyte (GB) means
1 billion bytes. A megabyte (MB) means 1 million bytes. Total
accessible capacity varies depending on operating environment. The
Maxtor OneTouch serves as an element of an overall backup process and