Maxtor OneTouch Leads Retail in the United States

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MILPITAS, Calif., March 27 – Storage innovator Maxtor Corporation (NYSE: MXO) announced today that its Maxtor OneTouch(TM) family of products remains the leading brand of external storage sold in the United States, based on the latest data from The NPD Group, a leading consumer and retail information company. Based on the data, Maxtor ranked as the number one brand sold in the United States with 27.4 percent of all direct-attached storage purchases from consumers and small businesses via the retail and online channels that The NPD Group’s data monitored during 2005, a slight increase in Maxtor’s 27.2 percent market share, which led the external storage category in 2004.


„For years, we’ve kept our customers in mind when designing and building our simple, elegant storage solutions,“ said Mike Williams, vice president and general manager of Maxtor’s Branded Products Group. „It’s gratifying to know that Maxtor’s unwavering dedication to innovation is noticed and appreciated. We’ve delivered the most intuitive, trusted storage and backup solutions to expand and protect people’s digital lives — and these products continue to lead the market.“

As the rise of digital content began to make an impact in the late 1990’s, Maxtor saw the market need for backing up consumer’s content quickly and easily. Maxtor was the first company to introduce the Maxtor OneTouch solution, the world’s first automated one-button backup external storage device. Continuing its market leadership, more recently, Maxtor was one of the first to deliver a shared network storage solution, the Maxtor Shared Storage(TM) Plus. In addition to providing automated backup for up to 20 Macs or PCs on home or office networks, the Maxtor Shared Storage Plus solution streams content-audio, video, or photos, for example-out to a variety of DLNA-compliant entertainment devices.

According to The NPD Group’s data, the overall market for direct-attached storage grew substantially from 2004 to 2005, with an overall increase of more than 1.3 million units sold in the United States year over year. „Our latest data indicates there’s been growing interest from consumers and small business owners in expanding and protecting their growing collections of music, photos and videos and documents,“ said Stephen Baker, vice president of industry analysis, The NPD Group.

The NPD Group data cited here is based on all direct-attached storage sales from retail and online distributor channels in the United States that the firm monitors. It includes all direct-attached storage units sold at every hard-drive capacity point and interface configuration, but it does not include any network-attached storage unit numbers.