Maxtor Launches Consumer Product Portal

(Auszug aus der Pressemitteilung)

Milpitas, Calif., May 2 – In line with a long history of success in meeting the needs of consumers through simple, elegant and intuitive solutions, storage innovator Maxtor Corporation (NYSE: MXO) announced today that it has launched a new website to embrace consumers and their growing needs for reliable storage solutions. The site, www.maxtorsolutions.com, aims to make external storage and backup options simple, straightforward and understandable for users.

Whether individuals are seeking an external storage solution to back up important documents, to quickly store, access or stream digital content, or to carry their photos or music with them, the new site provides a wealth of knowledge to help make purchase decisions easier. With the help of creative consulting firm frog design inc., the site is uniquely designed for consumers, home business entrepreneurs, small business owners and creative professionals to easily find, understand, compare and purchase a storage and backup solution appropriate for their digital lifestyle.

“We pride ourselves on identifying with consumers’ needs, speaking in a language they understand, and offering them products that simplify their lives, improve their efficiency, make them better organized and protect their valuable data,” said Stacey Lund, vice president of marketing, Maxtor’s Branded Products Group. “Now we’ve extended that voice to the web.

“We’re continually expanding and evolving how we reach our customers,” continued Lund. “Whether it’s through our website, retail packaging, point of purchase materials or integrated marketing campaigns, we continue to educate, promote a unified look and feel, and offer solutions that help consumers easily store, protect, organize and share their digital lives. We push technology into the background and talk about what’s meaningful, because what’s on your hard drive is your life: your photos, your home videos, your kid’s school assignments, your work, your music. And helping you protect that digital life is a passion for us.”

“Every aspect of a user’s interaction with Maxtor’s family of consumer products needs to communicate Maxtor’s dedication to quality and its commitment to providing a simple, elegant and intuitive user experience across all touch points of the Maxtor brand,” said Doreen Lorenzo, COO of frog design, inc. “The physical product design was just a starting point. From packaging to creating a new expression of the Maxtor brand through the launch of Maxtorsolutions.com, we’ve truly become an integrated partner in helping Maxtor differentiate itself in the storage solutions retail marketplace.”

In addition to highlighting the company’s award-winning network storage and backup solutions, the new consumer portal provides information such as user case scenarios, upgrades, product news and awards, and troubleshooting tips.

Maxtor’s line of external storage and backup solutions are designed with the consumer in mind, incorporating features that make storing, protecting, organizing and sharing digital content simple and easy. From centralized storage for home or small business networks, to data portability and protection in a small pocket-sized external storage solution, Maxtor helps users bring their digital content to life.

For more information about Maxtor’s award-winning family of external storage and backup solutions, or to choose a solution that’s right for you, please visit www.maxtorsolutions.com.