Samsung Introduces Software to Increase Efficiency of Embedded Memory Solutions for Smart Phones

(Auszug aus der Pressemitteilung)

SEOUL, KOREA – August 18, 2008 – Samsung Electronics Co., Ltd., the world

leader in advanced semiconductor technology, announced today that it is
introducing software designed to optimize the high performance features of
its proprietary embedded flash memories: OneNAND, Flex-OneNAND and
moviNAND, in smart phones, using the major mobile operating systems –
Windows Mobile (CE), Symbian, Linux, and RTOS (real-time operating system).

“The new software, which significantly upgrades performance of our embedded
memory solutions, is expected to make OneNAND and other high-performance,
high-density memory solutions such as the 16GB moviNAND even more desirable
for advanced handsets, speeding the adoption rate of Samsung’s embedded
memory solutions,” said Gerd Schauss, Director Memory Marketing EMEA,
Samsung Semiconductor Europe.

Samsung’s new software optimizes data transactions within its memory chips
as they interact with the operating system. The new file system/flash
driver combination, when working with any of the memory chips and the
operating system, will boost performance through faster booting,
downloading and searching. This results in improving multimedia intensive
operations common in smart phones, 3rd generation phones, digital still
cameras, digital camcorders, memory cards, and digital TVs.

Samsung’s new embedded-flash software is comprised of several file systems
and supportive flash drivers. The file systems – UniFS, PocketFS and RFS,
execute typical file operations like creating, removing, reading, and
writing files. The flash drivers – UniStore, PocketStore, XSR and FSR –
prolong the CE device’s lifetime by wear-leveling and bad-block replacing,
as well as converting file system requests into low level flash operations
including programming, reading and erasing. Samsung provides a version of
its new flash-optimized software for each of the major mobile operating
systems.

The new embedded flash-optimized software is expected to shorten
application design-in times and, as a result, broaden the adoption of
advanced embedded-flash solutions, particularly where management of
high-speed video images and high-resolution still images is important.

Samsung’s most popular advanced memory, OneNAND, is offered in a broad
range of densities – 256 Megabit (Mb) through 2 Gigabit (Gb). Having
achieved 100 million units of sales (512Mb-equivalent) in two years after
initial shipments in 2006, Samsung expects its OneNAND business to exceed
500 million units by the end of this year.

The move to 60nm production technology last year and 50nm this year has
reduced memory prices and accelerated OneNAND’s market acceptance, while
increasing interest in Samsung’s newest embedded memory: Flex-OneNAND.
Introduced earlier this year, Flex-OneNAND is a single-die solution with
the high-speed characteristics of SLC (single level cell) NAND and the
high-density of MLC (multi level cell) NAND.

MoviNAND, introduced in 2006, combines a MultiMediaCard v.4 (MMC)
controller with NAND to simplify system design requirements for embedded
non-volatile storage in data-intensive multimedia handsets.