Samsung Launches 32-Gigabyte Embedded Memory Card Produced with 30nm-class NAND Technology

(Auszug aus der Pressemitteilung)

SEOUL, KOREA – May 12, 2009 – Samsung Electronics Co., Ltd., the world

leader in advanced semiconductor technology solutions, announced shipment
of its 32-Gigabyte (GB) moviNAND, the highest density embedded memory card
utilizing advanced 30-nanometer (nm) class process technology. Use of
high-density embedded memory improves the performance of high-end phones
and other mobile consumer electronics when processing and storing large
amounts of multimedia content such as videos, video games and TV broadcasts.

The 32GB moviNAND is the first embedded memory card to use 32 Gigabit (Gb)
NAND devices produced with 30nm-class process technology. The new Samsung
card doubles the density of the previous generation of moviNAND that is now
being being produced with 16Gb 40nm-class NAND chips.

„The consumer’s increasing needs for large amounts of Data, including video
driving the usage of large embedded memories“ said Gerd Schauss, Director
of Memory Marketing, Samsung Semiconductor Europe. „Samsung offers the best
solution in providing OEMs with the highest density flash storage and took
the lead by using the most cost-efficient process technology around -30

Each 32GB moviNAND device incorporates eight Samsung 30nm-class 32Gb NAND
chips, a multimedia card (MMC) controller and firmware. Samsung’s
30nm-class moviNAND is also available in 16GB, 8GB and 4GB densities.

Samsung’s proprietary moviNAND observes the embedded MMC (eMMC) standard,
and uses a high-speed interface that was jointly developed by JEDEC and
MMCA (MultiMediaCard Association). The most recent specification (eMMC
v4.3) includes a power-on boot feature that shortens boot-up time and a
sleep command to reduce power consumption.

The industry shipment forecast for high-density memory demand is constantly
on the rise. According to research firm iSuppli, the shipment outlook for
NAND flash used in 32GB and higher memory cards is expected to grow
eight-fold from 120 million 16Gb equivalent units, which will account for
13 percent of global memory card shipments in 2009, to 950 million units –
or 72 percent of the total cards shipped – by 2013.