ADATA Technology Ranks 19th on “Best Taiwan Global Brands 2023”

(Auszug aus der Pressemitteilung)

Taipei, Taiwan – November, 29, 2023 – Organized by the Industrial Development Administration, MOEA and commissioned by world renowned brand valuation agency Interbrand, the “2023 Best Taiwan Global Brand Value” list was announced today. The world’s leading memory brand – ADATA Technology (3260) once again demonstrated its brand strength with a brand value of 108 million US dollars. The company was selected as the 19th most valuable international brand in Taiwan, showcasing to the world ADATA’s core brand values ​​of innovative development and its deep cultivation of sustainable management.

After enduring the crucible of the pandemic, the public’s expectations for brands are no longer limited to new products or providing customers with newer experiences and their attention is increasingly focused on sustainable development. Chairman of ADATA Technology, Simon Chen, states: “Corporations play a crucial role in the sustainable development of society. ADATA’s mission is not only to meet the needs of consumers, but also to care about the implementation of innovative development that is consistent with the goal of global sustainability. It is a great honor to be recognized by Interbrand. We will continue to leverage our brand influence to create a better and sustainable future for forthcoming generations.”

Sustainability and innovation define a brand’s new forward-looking value

As the world’s second largest DRAM and SSD module brand, ADATA continues to launch industry-leading products and services based on consumer and societal needs and strives to deliver a better branded experience to the public. In terms of brand management, ADATA launched the Global Green Challenge online and offline on its 22nd anniversary brand day, advocating for the public to jointly implement sustainable social development goals and expand global sustainable thinking. ADATA has teamed up with XPG, its e-sports brand, to create a Web3.0 NFT to deepen the resonance of our brand through a variety of digital tools.

Maintaining the competitive strength of ADATA’s brand through product innovation is the core strategy of the company’s sustainable operation. ADATA is committed to using its strength to promote technological innovation and expand the boundaries of sustainable development, including the launch of a series of “green storage concept products” made from recycled materials, sourced and manufactured locally, to achieve sustainability and embody the concept of green storage. ADATA has also launched a series of proprietary patented “SSD Cooling Technologies” to resolve high-temperature issues for the current generation of high-speed data transmission, taking the lead in bringing new solutions to consumers. ADATA has collaborated with esteemed brands to introduce the “TITANIUM power supply,” contributing to energy conservation and ushering in a fresh era. Additionally, ADATA has unveiled “Taiwan’s first commercial electric tricycle,” aiming to revolutionize green logistics and showcase ADATA’s sustainable capabilities in ESG implementation.

A win-win vision to cultivate corporate sustainably and implement ESG

As ADATA innovates its products, it also continues to focus on “sustainable talent” and “social care.” This year, ADATA not only won HR Asia’s “Best Companies to Work for in Asia Award” for the fourth time, but also received the “DEI Award,” “Digital Transformation Award,” and “Most Caring Company Award,” becoming the only technology brand in Taiwan to hit this celebrated grand slam. For two consecutive years, ADATA has been named one of the “Best Workplaces in Asia™” and “Best Workplaces in Taiwan™” by “Great Place to Work®.” The company’s subsidiaries in Taiwan, the United States, Brazil, and Mexico have also received excellent workplace certifications which, not only demonstrates ADATA’s outstanding achievements in sustaining talent but further demonstrates the deep foundation of ADATA’s brand internalization. In addition, ADATA continues to promote comprehensive sustainable actions and has partnered with upstream and downstream industries to promote mutual industry benefit and other initiatives. The company has also won the “Asia Responsible Enterprise Awards” for four consecutive years. In the future, ADATA will continue to lead sustainable development with technology, deepen corporate sustainability through the influence of its brand, continue contributing to society, and lead the public into the future with the spirit of the hummingbird.