ATI and SK TELECOM To Cooperate On the Next Generation 3D Content Service Platform

(Auszug aus der Pressemitteilung)

MARKHAM, Ontario, SEOUL, Korea/ Munich, Germany – March 12, 2004 – ATI Technologies Inc (TSE: ATY, NASDAQ: ATYT) and SK Telecom Co., Ltd (NYSE: SKM, KOSPI: SKTELECOM) announced that they have signed an agreement to jointly develop the 3D content service platform named GIGA (Graphic Instruction Graphic Acceleration) and work closely with SK Telecom selected cellular phone manufacturers and 3D content developers.

The GIGA specifications will be based on industry standards, or de facto standards such as OpenGL ES, and released to cellular phone manufacturers, content developers and other collaborators in the wireless service marketplace.

Cellular phones designed for GIGA platform are to be powered by ATI’s IMAGEON(tm) 2300 series multimedia processor that provides outstanding 3D graphics performance for consumers to enjoy the ultimate 3D gaming experience. SK Telecom is planning to launch the 3D game service in early Q4 of this year in Korea and is currently in the process of selecting manufacturers to build the cellular phones for the service.

“Thanks to the dedicated hardware 3D acceleration in the IMAGEON processor, users of GIGA service will experience on cellular handsets the similar visual quality and 3D gaming performance they have had on PCs and game consoles,” said Dr. Wonhee, Sull, Vice President of Platform R&D Center, SK Telecom.

“Achieving realistic 3D graphics performance in cellular phones with minimum power consumption was one of the key design considerations of our handheld products,” added Adrian Hartog, Executive Vice President & General Manager, Consumer Product Division, ATI Technologies. “We took the world leading technologies from our proven notebook graphics experience and further enhanced them for the IMAGEON series chips. We are very excited that SK Telecom is recognizing our technology leadership.”

“SK Telecom is one of the most advanced mobile carriers in the world. They have successfully launched many cutting edge services in the past and I am certain that this 3D content service will be another success story in the mobile industries. Together with handset manufacturers and content providers for this service, we can expand our cooperation into other marketplaces beyond Korea,” said K.Y. Ho, Chairman and CEO of ATI Technologies.

ATI