Samsung’s New Media Processor Brings Multimedia Rich Capabilities to Digital Photo Frames

(Auszug aus der Pressemitteilung)

SEOUL, KOREA – December 15, 2008 – Samsung Electronics Co., Ltd., a

worldwide leader in advanced semiconductor technology, today announced a
new series of media processors designed specifically for the digital photo
frame (DPF) market. The S5L2010 series of cost-effective, high-performance
processors enables DPF developers to offer compelling next-generation
multimedia functionality to optimize the photo and video viewing experience.

Samsung’s new S5L2010 media processors will be on display at the 2009
Consumer Electronics Show in meeting room #N238 on the second floor of the
North Hall in the Las Vegas Convention Center.

„Digital photo frames are fast becoming a must-buy gift for sharing
memories with family and friends,“ said Dr. Yiwan Wong, vice president of
marketing for Samsung’s System LSI Division. „We believe this new series of
processors for the DPF market has raised the bar on consumer experience
with regards to performance and available features.“

Working closely with OEM and ODM customers to develop the performance
requirements for entry to mid-tier DPFs, Samsung’s new S5L2010 media
processors include powerful hardware accelerators for computation-intensive
tasks. For example, performance tests show that Samsung’s S5L2010
processors are able to decode 57 megapixel JPEG images in just one second,
which is significantly faster than any other competitive product on the

In addition, DPFs that incorporate Samsung’s new S5L2010 processors have
the capability to quickly and efficiently decode video and audio in a
variety of multimedia formats including MPEG-1/2/4, Xvid, Motion JPEG, MP3,

These new media processors also integrate additional features including an
ADC for touch screen control, SLC/ MLC NAND booting, built-in RTC, a LED
PWM driver for the LCD backlight, an audio PWM 2 channel output, TV-Out,
and DVB-T interface which reduces bill-of-material costs. The S5L2010 media
processor is housed in a quad flat package.

Manufactured using 65 nanometer CMOS process technology and built on an
ARM9 core, Samsung’s new S5L2010 media processors are highly integrated,
featuring an SoC chip with a display controller that can support either
analog or digital LCDs up to XGA resolution. Other features include an
advanced memory interface for embedded memory and all major memory card
formats including SD/MMC/SM/MS/CF/xD, advanced graphics capabilities, USB
2.0 OTG, infrared input and real-time operating system support.

Samsung’s S5L2010 media processor is sampling now and will be in mass
production in the first quarter of 2009.