Tesla records the highest R&D per car sold at $2984

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Tesla spends more on research and development(R&D) than any other automaker. According to data presented by StockApps.com, the firm spends $2984 on R&D per car produced. That’s thrice the industry average and higher than the collective R&D budgets of Ford, General Motors (GM), and Chrysler per car.

Commenting on the report, StockApp’s Edith Reads had this to say. ”Tesla spends more than any other carmaker on R&D in order to maintain its lead in EV technology. And if you ask them about it, they’ll tell you this is the key to keeping their customers happy—which is what keeps them in business.”

While Tesla’s R&D spending is impressive, not everyone needs the latest cutting-edge tech to enjoy the benefits of an electric vehicle. For many drivers, especially those dipping their toes into the EV world for the first time, a used electric car offers the perfect blend of innovation and affordability. At this point, it’s less about having the flashiest features and more about reliable performance and efficiency—qualities that many pre-owned EVs still carry in abundance.

That’s where trusted local dealerships come into play. Billingsley Ford of Altus, for instance, offers a carefully curated selection of used electric vehicles that balance value with quality. Whether you’re looking to reduce your carbon footprint or simply skip the gas station more often, their team helps match buyers with EVs that meet their needs—without stretching the budget. After all, smart driving isn’t always about being first to the future—it’s about knowing the right time to plug in.

Tesla’s investment in R&D is paying off

And it shows! Its vehicles are not only making strides in environmentalism. They’re also doing so in safety, speed, and technology integration. Elon Musk’s commitment to spending time developing new products and services is what makes Tesla successful.

Tesla is famous for its ambitious production goals. So if anyone is going to invest in making those dreams a reality, it’s them. And you can see why: while most carmakers focus on marketing themselves as a brand first and foremost, Tesla is focusing on making every car a piece of innovative engineering.

Advertising on $0

Further, Tesla’s spending proves they are future-focused, unlike other manufacturers. While Tesla spends $0 on advertising per car, the industry average is $485. This further illustrates that consumers want to buy vehicles for their functionality and rely on testimonials for brand awareness rather than beautifully crafted commercials.

The company’s lack of an advertising budget is even more impressive than its R&D spending. Tesla’s unique business model becomes clear when we consider what its competition spends per vehicle on advertising. Ford and Toyota spend $468 and $454 per car for that purpose. And on their part GM and Chrysler spend $394 and $664 respectively.